History

In 1998, Going Vertical opened the doors to its prototype facility in Omaha, NE. Based on the basic principles of performance enhancement training and partnered with the most cutting edge technology in the market, the new way of athletic training was created. Over the years, we have fine tuned the science behind our training techniques, the efficiency of our business model, and have always strive to remain the elite organization in the marketplace. The objective is to enhance and sustain measured performance safely.

When you walk into a Going Vertical throughout the United States, it is our goal to give athletes and parents a unique training experience unlike anywhere they have been before. Our super treadmills, interactive Cybex Trazer, Plyometric Zones, specialized resistance equipment, and entertaining environment get athletes excited to workout. We aren’t a weight room, Going Vertical is an experience. Our program provides results for our athletes and encourages teamwork in group training settings.

GV has constantly worked to improve training processes for continued improvement. As new equipment was developed, our training staff has looked for ways to develop protocols to affect results. Business methodology has changed, as well. Original advertising and marketing strategies are constantly revamped. Charting and report visualization tools are also improving constantly.